SHF33

The Aquos K SHF33 is the beautiful one of AU's Summber 2016 collection offerings. While the other two operators neglected the traditional flip keitai, AU are releasing a relatively adequately powered phone that borrows some of the sweet stuff from the cool smartphone releases.

The SHF33 has the Snapdragon 400 (MSM8926) 1.2 GHz quad-core processor (same working frequency as found on earlier flip phones), only 1 GB of RAM, 8 GB of built-in memory that can be expanded to up to 32 GB using SDHC cards. Sharp have not unveiled the Android version ontop of which they have deployed their custom build, but the presence of the latest version of Emopa (4.0) found on the latest smartphones hints at Android 6.0.

No surprises about the display: 3.4-inches QHD (540 x 960 pixels) TFT LCD with the PureLED backlight technology that ensures great brightness and accurate colour reproduction. There is also the standard EL organic black-and-white display on the outside that shows current notifications.

The Aquos K SHF33 is equipped with a 13.1-megapixel camera that can do real-time HDR shooting and also yield quality night-time shots thanks to the NightCatch noise-reductution mode for dim places. And the Framing Advisor is there, too, to assist the user in taking balanced and neatly arranged pictures - I must say I am finding it quite useful on my SH-01G.

This is the first traditional keitai to feature Emopa - the Emotional Partner Artificial Intelligence functionality all Sharp phones released in after 2014 have. There are, apparently, so many things you can do with Emopa that I wish it were also available in English. Read more about it here.

The SHF33, like all earlier "new" generation flip keitai use a non-touch screen, instead relying on the Touch Cruiser EX where the entire keypad and cruiser area can detect and handle touch commands to navigate the menus, apps and websites.

The SHF33 comes with a wonderful new improvement that I would like to see implemented in all future Sharp devices - impact resistance, in accordance with the Japanese Ministry of Defence MIL-STD-810G Method 516.7:Shock-ProcedureIV - supposed to ensure your phone won't break to pieces if you drop it from a height of 1.2 metres.

The Aquos K is also waterproof (IPX5 / 7) and dustproof (IP5X) but not the capless type found on the smartphones.

Supported connectivity methods include 4G LTE (800 MHz + 2.0 GHz) and VoLTE, 3G and GSM frequencies for overseas use, Wi-Fi b/g/n, tethering of up to 10 devices supported, Bluetooth 4.0, and Infrared.

Other features include One Seg, Osaifu-Keitai ®, GPS, and Dynamic Receiver - where the sound is transmitted in the form of vibrations along the entire body of the phone instead of from the speaker.

The Aquos K SHF33 is offered in royal green, champaigne gold, and deep navy. It measures 113 × 51 × 16.9 mm and weighs 130 grams, battery included. The battery capacity is 1,410 mAh.

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