First ELSE


  • Technology: New Mobile ASV
  • Refresh rate: 60 Hz
  • Touch sensor: Digitizer
  • Size: 3.5 inches
  • Resolution: 854 x 480 px


  • Photo: 5 MP
  • Video:
  • Image Stabilisation: None
  • Aperture: n/a
  • Wide-angle: no

Operating system

  • OS: sPlay
  • Release:
  • Latest: —

Processor & memory

  • CPU: Texas Instruments (OMAP 3430)
  • Cores: 1 x 600 MHz
  • RAM: 256 MB
  • ROM: 32 GB
  • microSD:


  • Waterproof: no
  • Dustproof: no
  • Shockproof: no

Advertised as a revolutionary concept mobile communication tool, the First ELSE "offers a unique application-centric design - the way mobile devices should be". This ground-breaking gadget, set to appear in Q2 of 2010, is the flagship of Israeli company ELSE (formerly Emblaze) and is the first high-spec device produced by Sharp targeted at the whole world, not just Japan, as with all other dream keitais.

Sadly, on 30 June 2010, Emblaze Mobile officially announced that it is shutting down the project due to various reasons. R.I.P. First ELSE!

The First ELSE is equipped with a Texas Instruments OMAP 3430 processor, 256 RAM, a 3.5-inch screen with a resolution of 854 x 480 px, a handful of sensors: capacitive with tactile feedback, proximity, ambient light, and tilt, 5-MP camera and up to 32 GB onboard flash memory.

This "it came from the future" device runs the sPlay, a brand new Access Linux Platform that promises to change the way a phone, oops, sorry, a communication device, feels and looks (goodbye to the Main Menu).

The First ELSE has full range network support: quad band 850 MHz, 900 MHz, 1800 MHz & 1900 MHz GSM, tri-band UMTS: 850 MHz, 1900 MHz & 2100 MHz, Bluetooth 2.0 + ADR and Wi-Fi 802.11 b/g.

Target markets include the US, Western Europe and Russia. Well, I sure hope for some exceptions.

Date added/updated: 24 December 2018 – 17:24


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