Created: 25 August 2020 · Last edited: 24 September 2026

SoftBank have announced the A001SH, which is the fifth device in the Simple Sumaho series – designed with elderly people in mind.

This Simple-Sumaho 5 has a 5.5-inch IGZO display with a resolution of 2160 x 1080 px. Sharp's Rich Color Technology Mobile ensures wide colour gamut and accurate colour-mapping for vivid and beautiful but also close to real life imagery. A special function called "Clear View" automatically adjusts colour vividness and appearance to make it easier for the elderly to see details.

Further assistance is provided in the form of a dedicated icon in the centre of the tile menu – pressing it contacts support that will assist the user with issues they may be having with their device.

The Simple Sumaho 5 A001SH comes with a dual-lens camera a wide-angle 13-megapixel sensor and a 5-megapixel sensor that enables blurred background shooting. Artificial intelligence helps recognise the subject being captured and automatically selects the best camera mode. The sensor is also equipped with image stabilisation (unclear if digital or optical).

The inner camera is 8 megapixels and has a wide-angle lens, too.

Like all previous phones of the series, the A001SH has three hardware buttons below the display: dial, home, and email, and a dedicated voice search button on the side.

The phone has also been equipped with a louder than usual speaker and stronger vibrator. An emergency buzzer is also featured that allows the user to notify select contacts of an emergency situation. Further enhancements include noise cancelling, speech enhancement, and echo cancellation during while talking. A "slow talk" feature will play back the other party's voice slower to facilitate hearing. Another safety feature includes the "I'm fine email", which the user can activate at the press of a button to send a fixed-content message to a pre-specified recipient.

The A001SH also comes with One Seg digital terrestrial television, something that recent flagship phones have been lacking.

The Simple Sumaho 5 supports the following radio frequencies:

• LTE (FDD): 2100 (B1) / 1800 (B3) / 900 (B8) / 800 (B18 / B19) MHz
• LTE (TDD): 2500 (B41 / AXGP) MHz
• W-CDMA: 2100 (I) / 900 (VIII) / 800 (VI / XIX) MHz
• GSM: 1900 MHz

The A001SH measures 70 x 154 x 9.3 mm, weighs 168 grams, and is available in three colour variants: Champagne gold, navy blue, and wine-red.

It is released with Android 10.